BibleProject Annual 2025 - Flipbook - Page 40
Our Localization Efforts
From Watching TV to Readin
g
the Bible in Salerno
If you were in Italy and began
flipping through the TV channe
ls, you might
suddenly spot our Exodus vid
eo playing in Italian. Our videos
air nationally
there on Parole di Vita, a 24/7
Christian channel based in Sal
erno and founded
to spread “la Buona Novella,”
the Good Book. The first thin
g
peo
ple ask
when they stumble upon one
of our videos is, “Can we rew
atch that?”
Luckily, the answer is yes.
Our Localization team there said
they see a pattern: Viewers dis
cover a
video on TV, search our Italian
YouTube channel to watch it
again, share
it with friends, and then dive
into reading the Bible and gro
up
studies.
Our Overview videos are a fav
orite because they trace each
book’s
storyline clearly and give peo
ple the confidence to read it
on their own.
From there, many people exp
lore theme videos and the How
To Read the
Bible series, which deepens the
ir understanding of the Bible
as
a source
of wisdom.
This journey from watching TV
to reading the Bible is helpin
g people
all over Italy encounter the bea
uty of Scripture and learn from
its
wisdom over a lifetime.
40
